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WiT Phocuswright Middle East 2026 has been rescheduled to June 15 (previously May 1)

Programme

The Next 20: Game On – When The Ground Shifts
15 June 2026 | Palau de Congressos de Catalunya, Barcelona, Spain
Programme
09:00 - 10:00
Checking In & Networking

The conversations start here. Join fellow leaders, founders and operators as the industry gathers to reconnect, exchange perspectives and take the pulse of the moment – ahead of a day focused on what’s next.

10:00 - 10:15
The Next 20: Game On – When the Ground Shifts

Up until late February, the Middle East looked unstoppable – a region where aviation scaled, capital flowed, digital accelerated and ambition knew few limits. Then, almost overnight, the ground shifted.
 
This is not just a regional story – it is a global system being tested.
In this opening, we set the stage for a different kind of conversation. Not one driven by headlines, but by perspective. What has truly changed? What remains fundamentally intact? And what does this moment reveal about the deeper resilience of travel?
 
Because if history has taught us anything, it is this: travel does not retreat – it recalibrates.
 
Plus, our “Letters To The Future” makes its appearance as it travels round the world of WiT in 2026.

 

Speakers:
The Next 20: Game On – When the Ground Shifts image
Pete Comeau
Managing Director
Phocuswright
The Next 20: Game On – When the Ground Shifts image
Yeoh Siew Hoon
Founder
WiT (Web in Travel)
10:15 - 10:25
The Reset: What Just Happened – By The Numbers
10:25 - 10:55
Inside the Storm: OTAs on the Frontlines

In moments of disruption, it is operators on the ground who see first, react fastest and learn hardest. In this session, regional travel leaders share what the early days of uncertainty actually looked like from inside the system – how demand shifted, where pressure points emerged, and what decisions had to be made in real time. Beyond response, we explore what has changed more fundamentally: how they now think about risk, resilience and the future shape of their business in a region that remains full of promise, even amid uncertainty.

 

Moderator:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speakers:
Inside the Storm: OTAs on the Frontlines image
Ross Veitch
CEO & Co-founder
Wego
Inside the Storm: OTAs on the Frontlines image
Muzzammil Ahussain
CEO
Almosafer (part of Seera Group)
Inside the Storm: OTAs on the Frontlines image
Albert Fernando
CEO & Founder
Travelwings
10:55 - 11:25
From Afar: How Global Platforms Are Reassessing the Middle East

From the outside, the Middle East has long been seen as one of travel’s most promising growth arenas – a region where ambition, investment and connectivity converge. But how does that view change when uncertainty enters the picture? Global platforms reflect on how they are recalibrating their strategies, reassessing risk, and rethinking product, partnerships and positioning for the region. Is this a pause, a pivot — or simply part of a longer cycle of growth?

 

Moderator:

Pete Comeau

Pete Comeau
Managing Director
Phocuswright
Speakers:
From Afar: How Global Platforms Are Reassessing the Middle East image
Alberto Yates
Regional Director, Southern Europe,
Middle East & Africa
Booking.com
From Afar: How Global Platforms Are Reassessing the Middle East image
Boon Sian Chai
Managing Director & Vice President,
International Markets
Trip.com Group
11:25 - 11:40
State of Market

Beneath the headlines and noise, the data tells a more nuanced story. In this session, fresh demand-side insights meet behavioural analysis to reveal what is really happening across the Middle East travel landscape – where growth is holding, where friction is emerging, and how travellers themselves are adapting.

 

Speakers:
State of Market image
Pete Comeau
Managing Director
Phocuswright
State of Market image
Virendra Jain
CEO
VIDEC
11:40 - 12:00
Coffee Chat: The Next 20: Building The Future Of Luxury Hospitality

Luxury is being redefined in real time – shaped by shifting traveller expectations, lifestyle-led brands and destinations competing on experience rather than excess. In this fireside conversation, Carolyn Turnbull shares the vision behind Nammos Hotels & Resorts and what it takes to translate cultural energy, design and exclusivity into a global hospitality platform. From the rise of experiential luxury to the growing influence of the Middle East, we explore how the next two decades of high-end travel will be built – and who will win.

 

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: The Next 20: Building The Future Of Luxury Hospitality image
Carolyn Turnbull
CEO
Nammos Hotels & Resorts
12:00 - 13:00
Lunch
13:00 - 13:10
Travel Hack 2045: Bold Ideas for the Future

Game on. Audience-driven, fast-paced and imaginative, this interactive session invites delegates to vote on the best bold ideas for travel in 2045. The future, crowdsourced.

13:10 - 13:30
From Points to Platforms: When The Ground Shifts in Loyalty

Loyalty in travel is undergoing a quiet reinvention. What was once a points-based reward system is fast becoming a powerful engine for growth, data and customer connection. At Accor, this shift is playing out through ALL – Accor Live Limitless, where loyalty is no longer just about repeat stays, but about shaping how travellers engage across a wider ecosystem of experiences, partners and payments. In this coffee chat, learn how loyalty is evolving into a platform – one that blends personalisation, technology and human touch – and what it takes to stay relevant as AI begins to reshape how travellers discover, decide and book.

 

Speaker:
From Points to Platforms: When The Ground Shifts in Loyalty image
Mehdi Hemici
Chief Loyalty & E-Commerce Officer
Accor
13:30 - 14:00
The Experience Surge: Room For Play

As travellers shift from “where to go” to “what to do”, the experience economy takes centre stage and in this $400B space, there’s lots of room to play, whether you are chasing scale, sustainability or soul. What makes an experience discoverable, bookable and unforgettable? We look at those who are doubling down in this sector, and the trends playing out in the MENA region.

 

Speakers:
The Experience Surge: Room For Play image
Essam Al Salah
Founder & CEO
OceanAir
The Experience Surge: Room For Play image
Chan Chee Chong
CEO & Co-founder
GlobalTix
The Experience Surge: Room For Play image
Leyla El Guermai
Founder & CEO
Rafinya
14:00 - 14:10
Who Owns the Wallet? Payments, Power and Trust in the Next 20?

The wallet is where control lives. As payments become seamless, embedded and increasingly invisible, the real question is no longer how travellers pay – but who owns the relationship behind the transaction.

 

In this session, we explore the shifting dynamics of payments in travel – from friction to flow, from checkout to ecosystem – and what it means for power, trust and value creation in the next 20.

 

Speakers:
Who Owns the Wallet? Payments, Power and Trust in the Next 20? image
Ruta Greenslade
Director of Partnerships, B2B Travel
Visa
14:10 - 14:40
Founders & Futures: Global Startup Showcase

A fast-moving showcase of standout startups and Global Startup Pitch finalists – spotlighting ideas shaping the future of travel.

 

Moderator:

Pete Comeau

Pete Comeau
Managing Director
Phocuswright
Speakers:
Founders & Futures: Global Startup Showcase image
Angelica Handover
Co-founder
SocialSeal
Founders & Futures: Global Startup Showcase image
Bell Beh
CEO & Co-founder
BUZZar
Founders & Futures: Global Startup Showcase image
Shlomi Beer
Co-founder & CEO
ImpersonAlly
14:40 - 15:10
Coffee Break
15:10 - 15:50
Spotlight On Aviation: The Shock Absorber of Global Travel

When disruption hits, aviation feels it first and absorbs it most visibly.

 

In this session, we step back to examine how recent events have reshaped global air connectivity, through both data and lived experience. From network shifts to capacity decisions, from operational resilience to strategic recalibration, what has this moment revealed about the true role aviation plays in holding the system together?

 

Because if one thing has become clear, it is this: the Middle East is not just part of the global network – it is one of its critical connectors.

 

We begin with a data-led view of the shifting aviation landscape, before turning to an industry leader to reflect on what has changed, what has held, and how they are preparing for what comes next.

 

Presentation:

Gemma Timmons

Gemma Timmons
Director of Operations & Chief of Staff
OAG

 

Coffee Chat:

Fatih Durmaz

Fatih Durmaz
Vice President
Turkish Airlines
15:50 - 16:10
Coffee Chat: The Great Social Reset

If aviation is the infrastructure that connects the world, social is increasingly the layer that shapes how travellers discover and decide.
In this session, we’ll explore:

  • How social influence in travel is evolving from inspiration to transaction
  • Whether social is ultimately a force for good, evil, or simply ungoverned power
  • The growing tension between authenticity, performance and profit
  • The risks ahead: trust erosion, creator fatigue, and destination backlash
  • What brands, destinations and platforms must rethink to stay relevant — and responsible.
Speaker:
Coffee Chat: The Great Social Reset image
Jeremy Jauncey
Founder & CEO
Beautiful Destinations
16:10 - 16:40
Destinations: Beyond Visibility to Meaning

In a world saturated with content, visibility is no longer enough. Destinations today must compete not only for attention, but for emotional connection — for relevance, resonance and ultimately, trust. As the Middle East navigates a period of uncertainty, how are destination leaders thinking about their role in shaping perception, rebuilding confidence and defining identity for the long term?

 

From strategy to storytelling, this is a conversation about how destinations move beyond noise – and into meaning.

 

Moderator:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speakers:
Destinations: Beyond Visibility to Meaning image
Florian Sengstschmid
CEO
Azerbaijan Tourism Board
Destinations: Beyond Visibility to Meaning image
Phillipa Harrison
CEO
RAKTDA (Ras Al Khaimah
Tourism Development Authority)
Destinations: Beyond Visibility to Meaning image
Ahmed Youssef
CEO
Egyptian Tourism Authority
16:40 - 17:10
Final Bets: What We Now Believe

After a day of perspectives, data and debate, we bring it all together. In this closing session, our speakers distil what they believe matters most – placing their bets not in isolation, but in response to everything we’ve heard and challenged throughout the day. What will truly change? What will endure? And where should leaders lean in — or step back? Because in times like these, clarity is the ultimate advantage.

 

Moderator:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speakers:
Final Bets: What We Now Believe image
Tania Platt
Global Head, B2B Travel
Visa
Final Bets: What We Now Believe image
Filip Filipov
CEO
OAG
Final Bets: What We Now Believe image
Timothy O’Neil-Dunne
Principal
T2Impact
17:10 - 17:20
The Next Chapter

We began the day with a question – what happens when the ground shifts? We end with something clearer: this is not just a regional story, but a global system being tested. And in that test lies both risk and opportunity. The next chapter is already being written.

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Programme correct at time of publishing
All times shown are in Central European Time (CET)