15 June 2026
Barcelona, Spain
WiT Phocuswright Middle East 2026
The Next 20: Game On – When The Ground Shifts
Up until February 2026, the Middle East stood as one of travel’s most dynamic growth engines, fuelled by aviation expansion, capital investment, bold destination ambition and accelerated digital adoption.
Then almost overnight, the ground shifted.
The sudden disruption to this trajectory has raised new questions across the industry. What has truly changed? What remains fundamentally strong? And how should leaders rethink strategy in a more volatile world?
Bringing the conversation to Europe offers a unique vantage point – a neutral ground where insiders and global players can come together to assess impact, share lessons, and look ahead with clarity.
This is not just a regional story – it is a global system being tested.
ABOUT
WiT Phocuswright Middle East is a joint event from Northstar Travel Group’s two leading travel tech platforms.
Originally launched by WiT (Web in Travel) in Dubai in 2014, the Middle East conference entered a new chapter in 2024 as a co-branded event with Phocuswright, blending the best of Phocuswright’s industry-leading intelligence with WiT market insights in digital travel. The conference focuses on technology, innovation, distribution and marketing trends shaping the Middle East.
Singapore-based WiT is a travel tech news and events platform focused on Asia Pacific and frontier markets, running annual conference editions in Singapore, Japan & North Asia, South Korea, Malaysia, and South Africa, with a New Zealand edition launching in July.
US-based Phocuswright is the world’s leading travel technology research authority and runs its flagship conferences in Europe and the United States.
In 2026, WiT Phocuswright Middle East will be held in Barcelona on June 15, a day before Phocuswright Europe. The two events, held at the Palau de Congressos de Catalunya, will bring together global and regional leaders for a timely conversation on the future of travel in and beyond the Middle East.
The relocation from Dubai to Barcelona, while in response to ongoing uncertainty, is more than logistical. It reflects a deliberate choice to create space for a broader, more reflective dialogue on a global stage, at a moment when perspective matters most.
