WiT Phocuswright Middle East is a joint event from Northstar Travel Group’s two leading travel tech platforms.

Originally launched by WiT (Web in Travel) in 2014, the Middle East conference entered a new chapter in 2024 as a co-branded one-day event with Phocuswright, blending the best of Phocuswright’s industry-leading intelligence with WiT market insights in digital travel. The conference focuses on technology, innovation, distribution and marketing trends shaping the Middle East.

Singapore-based WiT is a travel tech news and events platform focused on Asia Pacific and frontier markets, running annual conference editions in Singapore, Japan & North Asia, South Korea, Malaysia, and South Africa, with a New Zealand edition launching in July.

US-based Phocuswright is the world’s leading travel technology research authority and runs its flagship conferences in Europe and the United States.

At WiT Phocuswright Middle East 2026, now in its third year, WiT’s “The Next 20” will meet Phocuswright’s “Game On” – as we continue to uncover the promise of the Middle East.