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Calling all humans.

 

The spirit of revolution, of things changing, of an old order passing, is in the air.

 

It’s time for humans working in travel to unleash their superpowers to be more personal, authentic and imaginative in the age of AI, to earn and keep customer trust, and to learn from the age of scarcity to do more with less. We need to push technology rather than let it push us, and to make soulful technology that fuses the best of human and machine capabilities.

 

Just as the technological revolution has begun, it’s time for a human revolution that emphasizes the unique qualities of humanity, such as creativity, empathy, and diverse views, to direct technology for the benefit of all involved in the travel industry.

 

It’s time for humans to harness the power of technology for the greater good of travel.

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ABOUT WiT

WIT is a community for anyone passionate about travel technology, distribution and marketing. This basically means if you love travel, and if you are a bit of a technology freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us.

 

We provide news through our website and social platforms, and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, Seoul and Tokyo, and the Middle East and Africa. As part of the Phocuswright family, and Northstar Travel Group, we also have taken our events to Europe and the US.

 

Our purpose is to take your mind to new places so that together, we can accelerate travel innovation to delight travellers and support local communities.

 

WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, business and sports, meetings, incentives and travel technology.