Buzz

Bell Beh
CEO & Co-founder

Bell’s journey into technology and finance begaBell Beh is the Co-Founder & CEO of Buzz, a trailblazing company transforming the travel and fintech landscapes through AI and embedded finance. With a Master’s degree in Law and Technology from UC Berkeley as an APAC Scholar, Bell has built a career defined by innovation and bold leadership, spanning fintech, tourism, and technology.

Early Career and Foundational Experience
Bell’s journey into technology and finance began at Singtel DashPay, where she played a pivotal role in securing one of the first fintech licenses for Singapore’s largest telco, enabling the launch of DashPay – a pioneering mobile payment platform. DashPay recently achieved a significant milestone with a successful exit, acquired by Western Union as part of its global expansion strategy.

Following her fintech success, Bell served as Corporate Counsel at Marina Bay Sands, Singapore’s No. 1 destination, where she managed complex regulatory and licensing matters for the iconic integrated resort. This experience gave her deep insights into the tourism and hospitality sectors, laying the foundation for her future ventures in travel technology.

Founding Buzz and Building a MENA-APAC Travel Fintech Corridor
In 2020, Bell founded Buzz, a company that has rapidly grown into a major player in the AI and travel sectors, with operations spanning Saudi Arabia and Singapore. Under her leadership, Buzz developed BAE (Buzz AI Experience), a next-generation travel platform that seamlessly integrates Discover, Book, and Pay into a single, hyper-personalized journey. Unlike traditional travel apps, BAE is an experiences-driven utility, powered by AI and embedded finance, creating a frictionless travel experience for millions of tourists.

Creating the MENA-APAC Travel Fintech Corridor
Serving as at the Saudi-Singapore Business Council, Bell is building the largest MENA-APAC travel fintech corridor, connecting tourists, merchants, and financial institutions through BuzzPay, the fintech arm of Buzz. With BuzzPay, Bell aims to revolutionize cross-border payments, making it easier for travelers to navigate unfamiliar territories.

BuzzPay is also poised to become the first WeChat Pay acquirer in Saudi Arabia, creating a seamless financial gateway for tourists from Asia to the Middle East. She is also forming partnership with major telcos in Indonesia to further create Saudi-Indonesia corridor.

Strategic Partnerships and Global Impact
Buzz has forged high-profile partnerships with the Saudi Tourism Authority, Singapore Land Authority, Almosafer, and Saudia, establishing itself as a trusted partner in the global tourism ecosystem. These collaborations have positioned Buzz as a key player in transforming the tourism landscape, bridging cultural and financial gaps with cutting-edge technology. Bell’s team also works closely with Amadeus to roll out BAE.

Vision for the Future
Bell’s long-term vision is to establish Buzz as the leading APAC-MENA tourist engagement platform, enabling seamless, hyper-personalized travel experiences for millions of travelers worldwide. She aims to take Buzz public, listing on Tadawul in the next 3 years and Nasdaq within 5 years, setting a new global standard for AI-powered travel and embedded finance.

Next Steps
Bell is currently leading Buzz’s efforts to secure key financial licenses, including a Payment Institution (PI) license in Saudi Arabia, to strengthen BuzzPay’s cross-border payment capabilities. With significant interest from strategic investors, including a US$15 million term sheet from MENA investor, Bell is poised to take Buzz to the next level.

ImpersonAlly

Jonny Giddens
Founding Member & Head of Partnerships

Jonny Giddens is a founding member at ImpersonAlly.io, an AI-powered platform that protects brands from impersonation fraud, deceptive advertising, and fake listings – particularly in the travel and mobility sectors. Trusted by companies like Booking.com, Agoda, Viator, Greyhound, and FlixBus, ImpersonAlly helps brands safeguard their digital presence and customer trust across search, social, and affiliate channels.

Since 2023, Jonny has led global sales and partnerships, helping major brands reclaim wasted spend, restore clean data, and protect their brand presence at scale. Prior to ImpersonAlly, he was the founder and CEO of Amzmailer, and has built his career at the intersection of marketing, trust, and growth. He is also a keynote speaker on media efficiency and digital fraud.

About ImpersonAlly.io

ImpersonAlly.io is an AI-powered platform that protects brands from impersonation fraud, deceptive advertising, and fake listings – with a focus on the travel and mobility sectors. ImpersonAlly.io is trusted by leading companies including Booking.com, Agoda, Viator, Greyhound, FlixBus, and others, helping them safeguard their digital presence and customer trust across search, social, and affiliate channels. Shlomi is a two-time founder with one successful exit. Prior to ImpersonAlly, he cofounded Search Machines Ltd., and served as VP Data both in Agoda and Start.io. He holds a PhD in Computer Science from the Technion Israel Institute of Technology, with more than 30 patents and publications in AI and cybersecurity, and has held research positions at Microsoft and Motorola.

Kijani Supplies

Doris Mutungi
General Manager & Head of Operations

Doris Mutungi is the General Manager and Head of Operations at Kijani Supplies, a fast-growing supply chain and logistics company serving over 120 safari lodges in Kenya?s Maasai Mara. She has been part of Kijani from day one?leading initial research, setting up the company?s first outlet in Talek, and steering its rapid growth from a single monthly shipment to a robust, solar-powered operation delivering 12 times a month across one of Africa?s most remote regions. Under her leadership, Kijani has scaled to offer 1,800+ products across 10+ categories, built strategic partnerships with 110+ suppliers, and developed cold chain and 3PL logistics capabilities. She is passionate about sustainability, innovation, and delivering consistent value to hard-to-reach markets. Before Kijani, she founded a travel firm that marketed over 100 vacation homes across Kenya. She holds a degree in Actuarial Science and is a certified ACCA.

Levee

Al Lagunas
Co-founder & CEO

Al Lagunas is the Co-founder and CEO of Levee, a fast-growing AI startup building the first generation of AI agents for frontline operations, starting in hotels. Levee uses vision and voice AI to capture unstructured data directly from frontline workers and turn it into structured, actionable insight. This new data layer enables real-time automation of inspections, inventory tracking, and issue resolution, giving hotel operators unprecedented visibility and control without adding to frontline teams? workload. Before founding Levee, Al led strategic initiatives at Amazon and helped scale a startup past $100M ARR. He also taught data interpretation at Texas A&M, where he focused on turning complex datasets into practical decisions. As a first-generation American from a blue-collar family, Al?s mission is to build technology that doesn?t just analyze frontline work but it empowers the people doing it.

Loyalty Status Co.

Mark Ross-Smith
CEO

Mark Ross-Smith, is an award-winning global airline loyalty industry leader. Currently, Mark is CEO & Co-founder at Loyalty Status Co.

Mark has over a decade of experience in the airline loyalty industry, including leading Loyalty at the Malaysia Airlines Enrich loyalty program. Mark is the world’s leading airline loyalty thought leader and has worked with over 25 major travel brands, including Star Alliance, Emirates, Etihad, Air France/KLM, Vietnam Airlines, Lufthansa, Air Canada, Frontier, Spirit & LATAM Airlines. Known as “Mr Loyalty”, Mark is the most followed airline loyalty marketing leader on social media, regularly speaks at industry events, and has some of the most highly-listened to podcasts. Mark won Loyalty Magazine’s ‘Loyalty Royalty’ 30 under 40 Award in 2022.

About Loyalty Status Co

Loyalty Status Co works with global travel brands on high-value customer acquisition. Since launching in 2020, Loyalty Status Co has helped 100,000’s of global travellers test-drive a new airline/hotel brand by facilitating the Status Match process between the brand and the traveller. Travel Start-up Winner Loyalty Status Co won the World Aviation Festival Start-Up of the year.

Me Protocol

Robert Wesley
CEO

Robert Wesley is a serial tech entrepreneur and former international diplomat with 20 years of turning green-field ideas into global platforms. As Founder & CEO of My AI and co-creator of Me Protocol, he built a universal rewards infrastructure that lets brands convert any loyalty point into an instantly redeemable digital asset. Earlier, he founded and led KIVU Technologies, designing a graph-computing platform adopted by national-security agencies, and co-founded Cognitive Architectures to solve government big-data challenges. Robert has an MBA from ESADE.

PassiveBolt

Kabir Maiga
CEO

Kabir Maiga is a recognized expert and thought leader in decentralized and self-sovereign identity technologies. With over 15 years of industry experience, he has built a reputation for his deep technical expertise, innovative thinking, and ability to translate complex concepts into accessible insights.

Kabir, a seasoned entrepreneur, has been named a Forbes Next 1000 and has been awarded multiple CES Innovation Awards, HITEC Innovation Award, IoT World, Rising Star Entrepreneur by NEF, and Top Entrepreneur by Co-pace. He holds an MSE from the University of Michigan, a dual degree from the Ross School of Business and the College of Engineering, and a Bachelor’s degree in Electrical Engineering.

Kabir is the CEO of PassiveBolt, a company he spun off from Continental Automotive, leveraging their experience in designing and deploying access control hardware and software for over 120 million vehicles globally. Under his leadership, PassiveBolt has developed and launched the patented KeyShare technology, a first-of-its-kind self-sovereign identity platform designed to address the shortcomings of traditional centralized systems.

Kabir’s commitment to the security industry extends beyond PassiveBolt. He founded the NFID Foundation to provide the security industry with a verifiable data registry, enabling self-sovereign identity applications. Kabir has also authored a whitepaper discussing the applications of decentralized identity in the security industry.

As a foremost expert in self-sovereign identity, Kabir is a sought-after speaker at security industry conferences, where he discusses the opportunities and applications of decentralized identity. His blend of entrepreneurial expertise, technical knowledge, and visionary leadership make him an engaging and authoritative presenter.

Replyr.ai

Dylan Tan
Founder & CEO

Dylan Tan is the founder of Replyr.ai. He’ss a second-time founder who previously built a VC-backed fintech startup, and before that, was a Commercial Manager at Skyscanner. He’ss now building out of Malaysia and growing Replyr across Southeast Asia.