Calling all humans.

This cry rings truest in the indie part of travel because no other sector relies more on the human touch than the independents and creatives who power the heart of the travel experience, from unique accommodation and stays to local authentic tours, activities and experiences.

In a world of industry consolidation, tech acceleration and product commoditization, indies have to dial up their human superpowers while embracing tech – to be more personal, authentic and imaginative in the age of AI, to earn and keep customer trust, and to learn from the age of scarcity to do more with less.

It’s time for indies to harness the power of technology for the greater good of travel.

WiT is a community for anyone passionate about travel technology, distribution and marketing. This basically means if you love travel, and if you are a bit of a technology freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us.

We provide news through our website and social platforms, and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, Seoul and Tokyo, and the Middle East and Africa. As part of the Phocuswright family, and Northstar Travel Group, we also have taken our events to Europe and the US.

Our purpose is to take your mind to new places so that together, we can accelerate travel innovation to delight travellers and support local communities.

WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/ retail, corporate/ business travel, business and sports, meetings, incentives and travel technology.