Calling all humans.
The spirit of revolution, of things changing, of an old order passing, is in the air. And no more so than in Africa, one of travel’s last frontiers, as it paces itself to become the world’s biggest population at 1.72 billion by 2023, with 477 million of those aged between 15 and 35.
That demographic shift, along with the onset of Generative AI and accelerated tech, will unleash changes of a magnitude that will require all humans working in travel to unleash their superpowers to be more personal, authentic and imaginative, to earn and keep customer trust, and to learn from the age of scarcity to do more with less.
We need to push technology rather than let it push us, and to make soulful technology that fuses the best of human and machine capabilities.
It’s time for humans to harness the power of technology for the greater good of travel in Africa, and beyond.