BuzzPay

Bell Beh

CEO & Co-founder

Bell Beh is the Co-Founder & CEO of Buzz, a trailblazing company transforming the travel and fintech landscapes through AI and embedded finance. With a Master’s degree in Law and Technology from UC Berkeley as an APAC Scholar, Bell has built a career defined by innovation and bold leadership, spanning fintech, tourism, and technology.

About BuzzPay

In 2020, Bell founded Buzz, a company that has rapidly grown into a major player in the AI and travel sectors, with operations spanning Saudi Arabia and Singapore. Under her leadership, Buzz developed BAE (Buzz AI Experience), a next-generation travel platform that seamlessly integrates Discover, Book, and Pay into a single, hyper-personalized journey. Unlike traditional travel apps, BAE is an experiences-driven utility, powered by AI and embedded finance, creating a frictionless travel experience for millions of tourists.

Serving as the Saudi-Singapore Business Council, Bell is building the largest MENA-APAC travel fintech corridor, connecting tourists, merchants, and financial institutions through BuzzPay, the fintech arm of Buzz. With BuzzPay, Bell aims to revolutionize cross-border payments, making it easier for travelers to navigate unfamiliar territories. BuzzPay is also poised to become the first WeChat Pay acquirer in Saudi Arabia, creating a seamless financial gateway for tourists from Asia to the Middle East. She is also forming partnership with major telcos in Indonesia to further create Saudi-Indonesia corridor.

HeyMax

Joe Lu

CEO & Co-founder

Joe Lu is the co-founder and CEO of HeyMax, a fintech startup helping consumers earn more travel rewards – Max Miles – through smarter spending. A former engineering leader at Facebook Singapore, Joe launched HeyMax in 2023 after a sabbatical in Japan, aiming to make travel more accessible by turning everyday purchases into Max Miles. Under his leadership, HeyMax has grown rapidly across Asia, partnering with hundreds of merchants and airlines to power the emerging Traveller Economy.

About HeyMax

HeyMax is a leading loyalty and travel rewards platform that turns everyday spending into meaningful travel, headquartered in Singapore. HeyMax is on a mission to bring more joy and empathy to the world through travel, with a vision is to accelerate access to travel and make it more rewarding for everyone by turning the things you already do into free trips, year after year. Users earn Max Miles from over 800 top merchants globally and redeem them directly for over 30 flights, hotels, and rewards programs, or use them for gift cards. Max Miles never expire, come with no fees, and offer unmatched flexibility for modern travellers.

Hubby eSIM

Boris Bijlstra

Co-founder

Boris Bijlstra is Co-Founder of Hubby eSIM, a global connectivity platform purpose-built for the travel industry. Hubby works with airlines, tour operators and travel brands across Asia and Europe to embed eSIM into the traveller journey, turning connectivity into a direct channel for passenger engagement, ancillary revenue and long-term loyalty.

With a background in telecom strategy at McKinsey and experience across multiple continents, Boris brings a commercial perspective on how connectivity is reshaping the relationship between airlines and their passengers, helping carriers move beyond the booking and into the destination where loyalty is actually won.

Recognised as part of TTG’s 30 Under 30 and as a Travolution Rising Star, Boris is a regular speaker at travel and aviation events globally. At the 6th PAX Loyalty China Summit, he will share how leading carriers are already using eSIM to engage passengers in-destination, drive direct bookings and build the loyalty programmes of the next decade.

About Hubby eSIM

Hubby eSIM is a global connectivity platform built specifically for the travel industry. Working with airlines, tour operators, online travel agencies, loyalty programmes and travel brands across Asia, Europe and Australia, Hubby helps partners embed seamless mobile connectivity directly into the traveller journey.

Through white-label eSIM solutions, Hubby transforms connectivity from a standalone product into a powerful engagement channel, enabling travel brands to enhance customer experience, unlock ancillary revenue, strengthen loyalty programmes and remain connected with travellers long after departure.

Today, Hubby powers connectivity experiences for leading travel companies across multiple continents and supports travellers in more than 190 destinations worldwide. The company is at the forefront of a new category where connectivity becomes the foundation for deeper customer relationships, personalised in-destination experiences and the next generation of travel loyalty.

PerkUP Inc.

Isa Saito

COO & Co-founder

Haruhisa Saito is the Co-founder of PerkUP Inc., currently dedicated to promoting team building, diverse and flexible workstyles globally. As an active community builder and educator, he also serves as a Seats2meet.com International Ambassador, a Minerva Certified Instructor, and an Adjunct Instructor at Rikkyo University.

His deep expertise in platform architecture is rooted in a dynamic career spanning E-commerce, the Sharing Economy, and PropTech. After graduating from Waseda University and managing ERP implementation projects at SCSK, Haruhisa studied in the U.S. before joining Amazon Japan. There, he played a pivotal role in launching the Amazon Marketplace. By spearheading category expansion, enhancing platform capability and advertising products, and successfully onboarding over 500 companies, he drove the company’s rapid growth. He further honed his skills in business and platform development through key roles at SPACEMARKET and Renoveru.

Looking to the future, Haruhisa is committed to continuously breaking down traditional barriers of time and location in the professional world. Through his ongoing ventures, he aims to build innovative ecosystems and platforms that empower individuals everywhere, fostering a truly borderless and inclusive global society.

About PerkUP Inc.

PerkUP is a company that aims to create a world where travel enriches the future, making encounters between people and regions more interesting and freer.

PerkUP offers a variety of services that connect travel and work, and regions and people, including “Coworkation.com,” which arranges corporate retreats and off-site events; “Meetscul,” which directly connects local tourism businesses with travelers; and “TeamPlace,” which connects 750 workplaces nationwide.

To uncover the hidden charms of Japan and connect encounters and discoveries to the future – that is their mission at PerkUP.

Strana AI

Jakob Riegger

Co-founder

Hi, I am Jakob Riegger, Co-Founder of Strana.AI. At WiT Japan I am pitching Strana on Tuesday afternoon and would welcome conversations with hotel groups, DMOs, OTAs, tour operators, and hotel tech platform partners. We also have a table booth. Please come and see me there!

This is my fourth company. I previously co-founded TrustYou, the leading guest feedback platform, acquired by Recruit Holdings in 2017. Before that, designMuster, the first global design patent search and management platform acquired by Questel, and global linxs, a big data and machine learning technology company acquired by Autonomy Systems. I live in Sydney, Australia and am originally from Munich, Germany. Looking forward to meeting you in person.

About Strana AI

Strana turns existing hotel and travel photos into engaging videos that improve conversion and give guests a feel for what it is going to be like staying at the property. Our AI technology platform also generates multi-variant creative for marketing, distribution, and paid performance channels. One approved concept goes in, hundreds of compliant assets come out, ready for Google PMAX, Meta Advantage Plus, TikTok, CRM, and catalog use.

Lighthouse customers include properties from Marriott, Accor, KOKO Hotels Japan/Polaris Holdings and hundreds more. Our lighthouse tour operator account is seeing up to a 40% conversion lift on PMAX using this creative format. Strana has been featured in Forbes, Business Insider, and Vanity Fair Germany. Strana was founded in 2025 and is based in Munich, Singapore, and Sydney.

Tripla

Kazuhisa Takahashi

CEO

Co-founder & CEO of tripla (TSE Growth: 5136) — building Asia’s leading hospitality technology platform. My career has been shaped by one principle: the willingness to step into industries I don’t yet know and build from scratch. I started as a materials engineer, managing my family’s manufacturing business. After earning my MBA at Wake Forest University, I pivoted to management consulting at A.T. Kearney, then spent years at Philip Morris sharpening my sales and marketing instincts — including an expat assignment in Australia leading key account sales. I brought those skills into e-commerce at Amazon Japan, where I led category management across fashion. Each move stretched me into unfamiliar territory — and that’s exactly where I do my best work.

About Tripla

In 2015, I co-founded tripla with a simple conviction: hotels deserve technology that helps them win direct bookings, serve guests smarter, and compete with OTAs on equal footing. Today, tripla serves over 10,000 accommodation facilities across Japan, Korea, Taiwan, Indonesia, Thailand, the Philippines, and beyond. We listed on the Tokyo Stock Exchange Growth Market in November 2022 and have since grown through strategic acquisitions — BookandLink (Indonesia), Surehigh Technology (Taiwan), and Endurance Technology Solutions (Thailand/Singapore) — with Australia on the horizon. Our platform covers the full hospitality stack: booking engines, AI chatbots, channel management, CRM & marketing automation, payment solutions, and revenue optimization — all designed to help hotels own their guest relationships.

TripToJapan

Höskuldur Hrafn Guttormsson

Managing Director

Höskuldur Hrafn Guttormsson (Nickname: Hoshi) is the Managing Director of www.TripToJapan.com. From Iceland, based in Tokyo for the last 10 years. He brings an international perspective regarding travel technology to Japan from Iceland, which is a leading country in the world when it comes to the digitization of the travel industry. In addition to his leadership role at TripToJapan, Höskuldur is actively involved in strengthening business ties between Iceland and Japan through industry and community initiatives, as the Vice Chairman of the Icelandic Chamber of Commerce in Japan.

Passionate about the future of travel, Höskuldur works at the intersection of technology, AI, tourism, and customer experience, driving innovation in one of the world’s fastest-growing inbound travel markets.

About TripToJapan

www.TripToJapan.com is an AI-driven travel technology platform, powered by AI agents, designed to streamline travel planning across Japan. The platform allows users to combine accommodation, transportation, and experiences into a customizable itinerary with one simple checkout. Unlike traditional AI tools or online travel agencies, it combines intelligent automation with deep Japan expertise, pairing AI-powered planning with ongoing support from Japan specialists throughout the travel experience. It is one of the fastest growing travel tech platforms in Japan today, funded by leading Japanese and Icelandic VC