SPEAKERS



Senior Director, Government & Corporate Affairs, & Managing Director Asia
Expedia Group
Ang Choo Pin
Choo Pin ANG is Expedia Group’s Senior Director for Government and Corporate Affairs for Asia. In this role, he spearheads the Group’s Asia governmental affairs and public policy strategy across its portfolio of brands such as Expedia, Hotels.com, and Homeaway. Through the engagement of public and quasi-public stakeholders in the region, Choo Pin helps the Group forge partnerships with governments, advocate on regulatory issues and identify business opportunities. He has also helped shape the debate surrounding travel, tech and e-commerce in Asia. He is the Chair of the Travel and Tourism Committee of the US ASEAN Business Council, and has provided training to senior Southeast Asian government officials on e-commerce under the Singapore-US Third Country Training Program.
Choo Pin has extensive experience in political and economic issues across Asia. He previously headed the China operations of a New-York based investment advisory firm conducting political and reputational risk analysis for a clientele of PE funds and SWFs, before joining Standard Chartered Bank as its Head of Public Affairs. Before that, he served as a diplomat in Singapore’s Ministry of Foreign Affairs covering International Organizations, Middle East, and Northeast Asia, where he was Singapore’s Deputy Consul-General to Shanghai. Choo Pin has a BA degree from Tufts University and a Master of Arts in Law and Diplomacy (MALD) degree from the Fletcher School of Law and Diplomacy, both obtained through the Government of Singapore’s prestigious Overseas Merit Scholarship. He speaks English, Chinese, German, and Spanish.



CSO & Co-founder
Reality Reflection
Chester Roh



Executive Director, Tourism Companies Support Department, Korea Tourism Organisation (KTO)
Deoksoo Ahn
Education
2014.02 Ph. D. in Tourism Kyunghee University, Seoul, Korea
1995.02 Master of Business Administration(MBA) City University of New York(CUNY), USA
1989.02 Bachelor of Arts(BA) Hankuk University of Foreign Studies, Seoul, Korea
Professional Experience
2019.8- Executive Director for Tourism Companies Support Department
2018.8-2019.8 Director for Gyeonggi-do & Incheon Office
2017.10-2018.7 Executive Director for Planning & Coordination Department
2016.9-2017.10 Executive Director for International Tourism Strategy Department
2016.5-9 Executive Director for Overseas Marketing Department
2016.1-5 Executive Director for Tourism Infrastructure Department
2014-2015 Director for Corporate Social Responsibility Center
2013-2014 Director for Marketing Planning Team
2010-2013 Director for Convention Team, MICE Bureau
2007-2010 Director for Australia/New Zealand, KTO Sydney Office
2006-2007 Director for Business Management Team
2004-2005 Director for Convention Bureau
2001-2003 Director for Overseas Tourism Strategy Team
1999-2001 Deputy Director for KTO New York Office
1995-1998 Manager for Research Dept & Overseas Tourism Promotion Dept
1989-1992 Assistant Manager for Publication Dept. & Audit office
1989.2 Joined Korea Tourism Organization (KTO)



CEO & Co-founder
MyRealTrip
Donggun Lee
Donggun Lee is the founder and CEO of MyRealTrip. Lee launched the service in 2012, while a student at Korea University. In five short years, MyRealTrip became a go-to-marketplace for all things travel among Korean tourists. Currently, it provides over 12,500 tours in 540 cities around the world, and has collected over 160,000 authentic reviews from its customers.
Lee completed degrees in Business Administration and Psychology from Korea University. He also studied at WHU – Otto Beisheim School of Management in Koblenz, Germany as a foreign exchange student.



General Manager, South Korea
Klook
James Lee



CEO, Online Business & Corporate Strategy
Yanolja
Jong Yoon Kim



Chief Strategy Officer
Tidesquare
Jun Shin



President
Korean Air
Kee-Hong Woo



Deputy CEO Asia Pacific
Accor
Louise Daley
Louise Daley, Deputy CEO of AccorHotels Asia Pacific, has over 29 years’ experience in the Hospitality and Tourism industry in the region. In her current role, Louise is responsible for the financial oversight and management of over 830 hotels with turnover in excess of €4.5b, as well as the non-hotel businesses encompassing vacation ownership, lounge management and subscription loyalty.
Louise is on the Board of the group’s various joint venture businesses including Huazhu Hotels Group, AAK Korea, InterGlobe Hotels in India and Reef Casino in Australia. With responsibility also for Business Intelligence and Analytics, Digital platforms and IT, Louise has a key focus on growing businesses opportunities across Asia Pacific through digital transformation and partnerships.
Her previous roles have included CEO for Accor Plus, Accor’s loyalty subscription program in Asia Pacific; CFO for Accor in the Pacific region; and CFO for Asia. She most recently served as Executive Vice President and Chief Financial Officer, Asia Pacific since June 2015.
Louise completed her Executive MBA at SMU Singapore, has a Diploma in Hospitality and Catering Management, a Bachelor of Business (Accounting) and is a Certified Practicing Accountant (CPA). She has lived and worked in Australia, Thailand, and briefly in Japan, and has been based in Singapore since 2011. She is also a regular speaker and panellist at industry events, and is a member of both the Australian and Singaporean Institute of Company Directors.



Co-founder, WiT Seoul/
CEO, Tidesquare
Min Yoon
Min Yoon is the CEO and founder of Tidesquare, one of South Korea’s leading OTAs. An online travel agency synonymous with premium travel, Tidesquare is partnered closely with one of the biggest credit card companies in South Korea.
Passionate about nurturing potential in the online travel industry, Min is also the majority shareholder of several other successful travel related startups in Korea.
Prior to Tidesquare, Min Yoon worked for international brands such as Samsung, Korean Air and Hyundai Card. He specialises in hospitality services of operations and marketing, premium marketing, new business development and new media marketing.



CEO & Co-founder
The Capsule
Seungho Jeong
Seungho Jeong is the co-founder of The Capsule, the first capsule-oriented company in South Korea. The Capsule team has designed exclusive capsule bed products, and has built the first capsule hotel ‘The Capsule Myeongdong’ in 2019. For the first year, The Capsule’s hotel hit 87% average occupancy with solo travelers. Even during pandemic it has recovered up to 60% occupancy, with new market opportunities found in the New Normal era. Until the end of 2020 The Capsule team will launch a new capsule product design, and will also open a new exhibition place in Gangnam, to boost its capsule bed sales business.
Prior to founding The Capsule, Seungho worked in lubricants marketing in SK Innovation, and then opened his own hostels in Seoul. Originally he graduated from Seoul National University, majored in material science and engineering.



CEO & Founder
Tripstore
Sookwon Kim
Tripstore is a meta search platform where Korean travelers can compare and reserve outbound package tours. Tripstore enables customers to easily find and select right tours through filters by gathering and standardizing information of each tour comes from different travel agencies. Also Tripstore is expending service coverage into domestic accommodation, activities, rental cars on.
Prior to Tripstore, Sookwon Kim was one of co-founder of woowa brother Inc.(Baedal minjok). He worked as a sales director of Baedal minjok and CEO of Baemin Riders.



Expert Partner
McKinsey & Company
Steve Saxon
Steve leads our travel, transportation, and logistics work in China. He helps clients achieve new levels of performance, with deep expertise in shipping, ports, and airlines.
His recent work has included supporting a successful merger in container shipping, building a China-focused cruise product, and building the turnaround plan for a major Asian airline. He designed a joint venture for a leading port player, and growth strategies for multiple ports across Asia. He has expertise in airline commercial performance: Steve has led revenue-management transformation for several Asian airlines, and he has helped airlines rethink their loyalty programs for growth.
Steve joined McKinsey in London in 2000 and transferred to Asia in 2005. He is currently based in Singapore and China, and his work covers the Asia region.
Steve is a sought-after expert and regularly speaks at shipping and airline conferences. He is currently leading McKinsey’s knowledge development on the Chinese outbound consumer.



Vice President Corporate Development
Agoda
Timothy Hughes
Timothy Hughes is the Vice President Corporate Development of Agoda (a Priceline Company). Timothy is a “retired” blogger and pundit. Previously he was the editor and publisher of one of the top online travel industry blogs (the BOOT: the Business Of Online Travel) and a writer at Tnooz.
Tim is a former lawyer and venture capitalist. As a venture capitalist and consultant he helped a number of start-ups (inside and outside travel) secure funding, set up online media companies, managed investments in public companies and held regular client briefing sessions for a brokerage house. As lawyer he represented technology, new media, Internet, telecommunications and broadcasting clients in Australia, Europe and Hong Kong.
He first joined the online travel industry in 1999 and has worked for top tier online travel companies in Europe, the Americas and Asia. Tim has a Bachelor of Commerce and Hons Law Degree from the Australian National University.



CEO
Megazone Cloud
Willy Cho



Founder
WiT
Yeoh Siew Hoon
Yeoh Siew Hoon is the founder of WiT, launching it in Singapore in 2005 and going on to launch WiT editions across Asia Pacific. In 2016, WiT Europe made its debut in London, days after the Brexit vote.
WiT has won several awards including Most Innovative Marketing Initiative and Trade Conference Of The Year from the Singapore Tourism Board and in 2014, Siew Hoon was recognised Tourism Entrepreneur of The Year. A journalist by profession and passion, she’s also a speaker and facilitator at events around the world.
She’s also a published author of titles such as Around Asia In One Hour: Tales of Condoms, Chillies & Curries and children’s books such as Adventures of Habibie The Turtle and The Story of Baitong and Boon.