WiT takes its “Travel Zero.O” theme to Seoul and puts the spotlight how the travel industry in South Korea is rebooting for the future. To quote Doc Brown in “Back To The Future”, “Things have certainly changed around here.”
And things have certainly changed in South Korea as well. When borders closed, the second largest outbound market in Asia, which recorded 28.7m trips in 2018, had to look inwards. Companies that served the outbound market pivoted fast. Those that were domestic-focused had an advantage and dug deeper.
Hailed as an early success story of Covid, South Korea saw the first green shoots of travel recovery, then it stumbled. Recovery is still faltering but one thing’s for sure – the agility and dynamism of Korea’s online travel players remains unchanged. With even more drastic changes in consumer behaviour fuelled by Covid-19, travel in South Korea has been set on a hyper mode of change and travel companies are rebooting for the future.
Join us at WiT Seoul as we catch up with the latest developments in the market. The WiT Innovation Stage, which will gather local startups and investors, will be held as a physical, local event earlier in the day and we will get a top-level report on the state of the startup market. We will also have an interview with the world’s only profitable airline in the world this year, Korean Air, as well as discussions on the top themes and trends rebooting travel in South Korea.